I am SO beyond excited to announce the official launch of the Cynthia Rowely Bridesmaids Collection for The Dessy Group! It has been a long anticipated wait, but finally the beautiful line of amazing dresses is here. The line includes Rowely's modern silhouettes and fabrics taken from her eponymous ready-to-wear collection. They encompass elegance and style that can be worn long past the wedding day. The Dessy Group, Cynthia Rowley, and Lovely Bride have teamed up to offer you a one of a kind launch event.
The big soirée will be held on June 3rd, from 6-8pm at the Cynthia Rowley store at 376 Bleeker Street in New York City. If you are lucky enough to be in NYC on June 3rd and the week following you are in for some special treatment! Cynthia Rowley will make an appearance at her store on June 3rd to join you in the festivities, while Lovely Bride nearby will be available for fittings of the new gowns.
To make it even more exciting we've created a "social fashion collaboration" between The Dessy Group, Cynthia Rowley and Lovely Bride. What in the world does that mean? Well, to enhance your experience we've teamed up with Foursquare to make the big event even more exciting.
Foursquare users who check in between 6-8pm on June 3rd at the Cynthia Rowley store will receive a FREE gift! One lucky participant will unlock an amazing package put together by the three venues. But, the Foursquare fun doesn't end there. Incentives will carry over from the Cynthia Rowley store to Lovely Bride for one week (June 4th to June 10th). What will you have a chance to win? You'll have to check in at Lovely Bride the next day to find out!
Stay tuned here and at The Dessy Group's Facebook and Twitter accounts for up to date information on this must-not-miss event!
